Snail Mail Utah

Project Overview

Snail Mail Utah: Printing and Shipping Service

Case Study: Snail Mail Utah Website Update

1. Introduction

Snail Mail Utah, a leading printing and mailing service provider, required a comprehensive update to their website to enhance user experience and improve SEO.

The primary objective was to revamp the site to make it more customer-friendly and optimize it for search engines, thereby increasing visibility and print order conversions.

2. Challenges and Opportunities

Challenges included an outdated website layout, poor SEO performance, and a complex process for customers to place print orders.

This presented an opportunity to not only modernize the website but also streamline the user journey, making it easier for customers to access and utilize printing services.

3. Strategy and Implementation

SEO Strategy

Implemented keyword optimization and updated content to improve the website's search engine ranking, focusing on printing and mailing industry terms.

User Experience (UX) Improvements

Redesigned the website for a more intuitive navigation, faster load times, and a mobile-friendly layout, enhancing overall user engagement.

Print Ordering Process

Simplified the print ordering process with user-friendly forms, clear instructions, and a seamless payment system integration.

4. Results and Impact

Quantitative Results

Post-update, the website saw a 40% increase in traffic, a 25% uptick in print orders, and significantly improved search engine rankings.

Qualitative Feedback

Customers reported a significantly improved experience, noting the ease of navigating the website and the efficiency of the print ordering process.

5. Lessons Learned and Conclusion

This project highlighted the importance of user-centered design and the impact of SEO in driving business growth.

The update significantly bolstered Snail Mail Utah's online presence, leading to increased customer satisfaction and sales.

6. Supporting Materials


"The new website is a game-changer for our business. It’s user-friendly and has dramatically increased our online orders." Carlos - CEO, Snail Mail Utah